I must start this post by publicly stating my love of magazines – not the online versions, but the heavy, glossy paper ones.
I enjoy wading through the endless adverts, reading the editorials and then the quick page flick through to obtain a high level overview of the excitement to come. Amongst others I consume Vanity Fair, Tatler, The Chap, Country Life, Cigar Aficionado, GQ, and occasionally Esquire.
I used to really enjoy GQ (I even remember purchasing the first ever UK edition in the 1980s), with the monthly musing of Tony Parsons in particular a personal favourite, but had increasingly felt somewhat disconnected from the main articles and general tone. What to replace GQ with though became quite the search!
By chance I came across The Rake. I quickly became an admirer – and then a subscriber.
It has a balance of the classically English approach to style and the more relaxed and adventurous Italian edge. The writing is first class, and the articles wide ranging and engaging. The Rake considers itself to be ‘The modern voice of classic elegance’. This perfectly captures the demographic I find myself increasingly occupying.
One editorial captures for me a certain philosophy we could aspire to be guided by. Here are some quotes from it:
‘I read something by a French author that I found very poignant. He wrote ‘ What the son wants to forget, the grandson wants to remember…….’
‘Each fashion week increasingly fills me with ennui, as I see paraded down runways one ensemble after another that I know are completely irrelevant to me and to the demographic this magazine represents…….’
‘…..about how this relates to the renaissance of sartorial style, and how the new generation has eschewed brand-oriented dressing in favour of individual, tailor-made style, it has also come to mean the widespread return of substance and manners…..is a humility, elegance, warmth and authenticity that is the language of luxury’s future….’
Just three reasons why, if you are reading this blog, I suggest you should also follow The Rake!